Selena Cuffe is the cofounder and CEO of Heritage Link Brands, a Los Angeles-based importer of wines primarily from indigenous producers in Africa–a company boldly built on the ideal of empowerment and an uncertain supply line stretched halfway around the world. “This is going to sound crazy, but I don’t think I would do anything differently,” she says. “All the bumps and bruises along the way taught me valuable things about running a business. I could say I regret bootstrapping, but that wouldn’t be true. There were a lot of tears along the way, but, especially now, it was worth it.” –Kelly Faircloth
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